G2 x ADIDAS

CONTENT CAMPAIGN
CONCEPT & PRODUCTION

For the biggest sponsorship deal in esport history to date, we joined forces with G2 to concept and produce a visually provocative film that was clicked over a million times in just a few hours.

NO CLUE

DIRECTOR: BEN FITZGERALD

DP: JAKE HUNTER

EXECUTIVE CREATIVE DIRECTOR: ALEXANDER DE LUKOWICZ

CREATIVE DIRECTOR: MATIAS AUTIO

EXECUTIVE PRODUCER: MI-RA UM

EXECUTIVE PRODUCER G2: MEI-LING RIDER

CREATIVE PRODUCER G2: KARINA ZIMINAITE

PRODUCER: ANDRÉ BAUSE

EDITOR: JANNE VARTIA

3D: OSCU

GRADING: MARINA STARKE

MUSIC & SOUND: NOT A MACHINE