BMW MOTORCYCLES
MULTI CHANNEL CAMPAIGN
CONCEPT & PRODUCTION
For this year’s IAA in Munich, BMW Motorrad wanted to present a new take on mobility by showcasing three fully electric vision models. We created an overall campaign consisting of the three launch films, different social media assets and individual artworks.
Our Craft Unit joined our Director Jens Wirtzfeld on this rollercoaster ride through rainy days in Bavarian forests and basketball sessions in lost places.
CE 02 - LAUNCH CAMPAIGN
DIRECTOR: JENS WIRTZFELD
DP: JENS WIRTZFELD
DRONE OPERATOR: PATRICK ZANDER
CONCEPT & CREATIVE DIRECTION: LEO BEISERT
ARTWORK: MARC WITTKOWSKI
EXECUTIVE PRODUCER: PHILIP HUBER
PRODUCER: TOMMY RENTSCHLER
JUNIOR PRODUCER: JULIAN PFRETSCHNER
POST PRODUCER: ISABEL KRÖNER
EDITOR: DAVID HERBST
GRADING: MANUEL PORTSCHY
COMPOSER: NOT A MACHINE