BMW MOTORCYCLES

MULTI CHANNEL CAMPAIGN
CONCEPT & PRODUCTION

For this year’s IAA in Munich, BMW Motorrad wanted to present a new take on mobility by showcasing three fully electric vision models. We created an overall campaign consisting of the three launch films, different social media assets and individual artworks.

Our Craft Unit joined our Director Jens Wirtzfeld on this rollercoaster ride through rainy days in Bavarian forests and basketball sessions in lost places.

CE 02 - LAUNCH CAMPAIGN

DIRECTOR: JENS WIRTZFELD

DP: JENS WIRTZFELD

DRONE OPERATOR: PATRICK ZANDER

CONCEPT & CREATIVE DIRECTION: LEO BEISERT

ARTWORK: MARC WITTKOWSKI

EXECUTIVE PRODUCER: PHILIP HUBER

PRODUCER: TOMMY RENTSCHLER

JUNIOR PRODUCER: JULIAN PFRETSCHNER

POST PRODUCER: ISABEL KRÖNER

EDITOR: DAVID HERBST

GRADING: MANUEL PORTSCHY

COMPOSER: NOT A MACHINE