BMW M
LAUNCH CAMPAIGN
CONCEPT & PRODUCTION
The tensions between nature and machine were already obvious during the conceptual phase of these films, because the BMW X4 M and the BMW X3 M, with their brute looks and untamed power, demand a world that reacts to this power and subordinates itself to it.
Director Oliver Würffell staged the game of action and reaction in all its consistency, while DOP Jann Doeppert produced intense images that draw the viewer right into the scene.
X3M & X4M
DIRECTOR: OLIVER WUERFFELL
DP: JANN DOEPPERT
DRONE OPERATOR: TIM HÖDDINGHAUS
CONCEPT & CREATIVE DIRECTION: ALEXANDER DE LUKOWICZ & LEO BEISERT
PRODUCER GERMANY: REINI DIEDERICHSEN
PRODUCER PORTUGAL: JOAO FARIA
POST PRODUCER: MALTE SCHLIEKER
EDITOR: SÖREN GÖRTH & HANS HARTMANN
GRADING: SOFIE BORUP
COMPOSER: 2WEI