BMW M

LAUNCH CAMPAIGN
CONCEPT & PRODUCTION

The tensions between nature and machine were already obvious during the conceptual phase of these films, because the BMW X4 M and the BMW X3 M, with their brute looks and untamed power, demand a world that reacts to this power and subordinates itself to it.

Director Oliver Würffell staged the game of action and reaction in all its consistency, while DOP Jann Doeppert produced intense images that draw the viewer right into the scene.

X3M & X4M

DIRECTOR: OLIVER WUERFFELL

DP: JANN DOEPPERT

DRONE OPERATOR: TIM HÖDDINGHAUS

CONCEPT & CREATIVE DIRECTION: ALEXANDER DE LUKOWICZ & LEO BEISERT

PRODUCER GERMANY: REINI DIEDERICHSEN

PRODUCER PORTUGAL: JOAO FARIA

POST PRODUCER: MALTE SCHLIEKER

EDITOR: SÖREN GÖRTH & HANS HARTMANN

GRADING: SOFIE BORUP

COMPOSER: 2WEI