GIA PHAM
SOCIAL MEDIA CAMPAIGN
AI CREATION, AI PRODUCTION, AI POST
In early 2023, a diverse task force of AI enthusiasts at 27km explored the limits of AI creativity in our content studio alongside "Gia Pham", a local Asian Supermarket in Hamburg, Germany.
We experimented, questioned, and uncovered the synergy between AI and human creativity. It became clear that AI and human creativity complement each other perfectly. The use of AI not only encourages us to think outside the box but also pushes us to extend our boundaries.
AI SHOWCASE
DIRECTOR: ANNEGRET FEISTL X FLORIAN BEERS X HANS HARTMANN X ALEXANDER DE LUKOWICZ
EXECUTIVE PRODUCER / POST PRODUCER: MALTE SCHLIEKER
EXECUTIVE CREATIVE DIRECTOR: ALEXANDER DE LUKOWICZ
CONCEPT: FLORIAN BEERS
COPYWRITER: ANNEGRET FEISTL
PRODUCER: ALEXANDER GLUSCHKOWSKIJ X KIM SCHRADE
PA: TIM BEHRENDS
DP: LUKAS WILLASCH
TALENT: SINA HINRICHS
1ST AC: FRITZ BUTZE
GAFFER: NIKO WUNDER
ELECTRICIAN: JOHANNES STROESSNER
ART DEPARTMENT: SASCHA HEINEMANN
HMU: JOSEPHINE WINTER
AI CONCEPT ARTIST: FLORIAN BEERS X MALTE PAULSEN
AI ARTIST: JOHANNES BLÜMEL X MANUEL ORTIZ HUNGER
3D ARTIST: MIKA PURI
EDITOR / POST SUPERVISOR: HANS HARTMANN
MUSIC, AI VOICE & SOUNDDESIGN: JULIUS KREINHÖFER
GREENSCREEN STUDIO: DOCK11
RENTAL: MADDELS
BTS: JONATHAN SCHÖNAU X ANNA SCHAMNE