GIA PHAM

SOCIAL MEDIA CAMPAIGN
AI CREATION, AI PRODUCTION, AI POST

In early 2023, a diverse task force of AI enthusiasts at 27km explored the limits of AI creativity in our content studio alongside "Gia Pham", a local Asian Supermarket in Hamburg, Germany.

We experimented, questioned, and uncovered the synergy between AI and human creativity. It became clear that AI and human creativity complement each other perfectly. The use of AI not only encourages us to think outside the box but also pushes us to extend our boundaries.

AI SHOWCASE

DIRECTOR: ANNEGRET FEISTL X FLORIAN BEERS X HANS HARTMANN X ALEXANDER DE LUKOWICZ

EXECUTIVE PRODUCER / POST PRODUCER: MALTE SCHLIEKER

EXECUTIVE CREATIVE DIRECTOR: ALEXANDER DE LUKOWICZ

CONCEPT: FLORIAN BEERS

COPYWRITER: ANNEGRET FEISTL

PRODUCER: ALEXANDER GLUSCHKOWSKIJ X KIM SCHRADE

PA: TIM BEHRENDS

DP: LUKAS WILLASCH

TALENT: SINA HINRICHS

1ST AC: FRITZ BUTZE

GAFFER: NIKO WUNDER

ELECTRICIAN: JOHANNES STROESSNER

ART DEPARTMENT: SASCHA HEINEMANN

HMU: JOSEPHINE WINTER

AI CONCEPT ARTIST: FLORIAN BEERS X MALTE PAULSEN

AI ARTIST: JOHANNES BLÜMEL X MANUEL ORTIZ HUNGER

3D ARTIST: MIKA PURI

EDITOR / POST SUPERVISOR: HANS HARTMANN

MUSIC, AI VOICE & SOUNDDESIGN: JULIUS KREINHÖFER

GREENSCREEN STUDIO: DOCK11

RENTAL: MADDELS

BTS: JONATHAN SCHÖNAU X ANNA SCHAMNE