ZALANDO x UGG
CONTENT CAMPAIGN
CONCEPT & PRODUCTION
Fluffy fur. Glittering sequins. That's something to touch. OK. More like snatching. We took advantage of the special sensory features of the UGG boots and slippers in the conception of the collaboration campaign with Zalando and put ASMR in the focus of our assets to emphasize these features. Various assets for social media culminated in a custom created lens for Snapchat with Quiz and try on. Can touch this!
CRAVING UGG
DIRECTOR: LEO WITTE
DP: LUKAS WILLASCH
PHOTOGRAPHER: SVENJA TRIERSCHEID
CONCEPT: ZSTUDIOS & 27KM
PRODUCER: SABRINA DAVIN & WALTA HAGOS
PA: EMILY HENSEL
POST PRODUCER: SABRINA DAVIN & JOACHIM MÜLLER-TEUSLER
EDITOR: KOLJA FRASE
GRADING: MAI LASAN
ONLINE: RUBÉN LEÓN
SOUNDDESIGN: KIAN DJIALILI